Wednesday, 17 October 2012

Unlock The Marketing Power


To perceive successful marketing that used digital marketing and consumer trends at the present time is not an easy achievement. There are some ways, which will help us to solve the marketing problems, and these have been tested for many times. There are 3 popular Internet marketing methods that help the business to be successful when promoting their products through Internet to uplift the online existence.

Facebook Marketing Phenomenon
There are several ways to make promotion for their brand recognition, increase sales and online traffic. The most popular way is by using Facebook, which enable people to see the differences of marketing services. In Facebook page, we can use fan page as to promote with the goods or services. From this page, people can ‘like’, follow and comment in it. Usually, it can build a strong relationship with the customer, as they will know more about the business. In fan page, the business should put their details as an example of their full details, webpage (if they have any), notes and photos and educate and inform potential customers. By putting business information in Facebook it helps to spread easily to all people which nowadays most of us use Facebook. However, to get a good attention from the reader, they should put interesting, unique and relevant information about their brands.

Effective Marketing through Email
Another way to operate an effective marketing is by email. Email is simpler way than Facebook because it is only sending a necessary message via email to others people. It sounds simple because we think it is only sending message. However, it is not that easy for logistic of email marketing which is more complex than we think. It is because of the spam filters, massive recipient list and complex digital content. There are some techniques which can makes more interesting to improve the consumer experience through important notifications, thank you messages and exciting announcements. Nevertheless, email-marketing objectives is to look at the return on investment (ROI) compare to non-digital advertisements as an example billboards.

Even though email marketing is the most effective way to marketing techniques, there are some disadvantages. Firstly it may fall under jurisdiction of local and international spamming laws when they have an increase in marketing globalization. Secondly, it is usually have problems of transcription errors, out of date email and false addresses that leads to undelivered rate. These kinds of problems, business should be aware and know about it. Last but not least; sometimes email that sends will be blocked by the spam filters which it will overlapping with other disadvantages. To solve this kind of problem, business can contact the host server.

Power of Blogging
The last key to the big 3 is about blogging. Most of the business now uses blog to promote their products and services. This is because blog is easier and flexible to the marketing weapon for the business. The advantage of using blog is that blog can link to the marketing solution and other marketing solution, which have potential to get the customers back to the business, and these provide the point of sale. However, when we have blog, we need to maintain it and put a lot of work there. We cannot just make it once and leave it for several months. We need to provide the latest and up to date content about the products or services. Aside from that the business should also use an attractive design and not complicated features. Blog itself can be linked to other social media but it will be back to the business website and blog. This allows the viewers to share information and increase in size of the business. Nonetheless, business should look to the best marketing solutions for their business. These three solutions can helps with their marketing methods if they need it.


2 comments:

  1. I have a bad experience with facebook like before, once i like a brand then it started to fill up my timeline that it becomes annoying i decided to unlike it, i think brands that are using fan page need to manage their timing for posting something

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  2. I agree with iqbal, the brand communication manager need to be proactive. perhaps he/she can refers to our book "the social edge" section for the most appropriate time to post and click during the day, i pretty sure it is chapter 2.

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