To perceive successful marketing that used digital
marketing and consumer trends at the present time is not an easy achievement.
There are some ways, which will help us to solve the marketing problems, and these
have been tested for many times. There are 3 popular Internet marketing methods
that help the business to be successful when promoting their products through
Internet to uplift the online existence.
Facebook
Marketing Phenomenon
There are several ways to make promotion for their
brand recognition, increase sales and online traffic. The most popular way is by using Facebook, which enable people to see the differences of marketing
services. In Facebook page, we can use fan page as to promote with the goods or
services. From this page, people can ‘like’, follow and comment in it. Usually,
it can build a strong relationship with the customer, as they will know more
about the business. In fan page, the business should put their details as an
example of their full details, webpage (if they have any), notes and photos and
educate and inform potential customers. By putting business information in
Facebook it helps to spread easily to all people which nowadays most of us use
Facebook. However, to get a good attention from the reader, they should put interesting,
unique and relevant information about their brands.
Effective Marketing
through Email
Another
way to operate an effective marketing is by email. Email is simpler way than
Facebook because it is only sending a necessary message via email to others
people. It sounds simple because we think it is only sending message. However,
it is not that easy for logistic of email marketing which is more complex than
we think. It is because of the spam filters, massive recipient list and complex
digital content. There are some techniques which can makes more interesting to
improve the consumer experience through important notifications, thank you
messages and exciting announcements. Nevertheless, email-marketing objectives
is to look at the return on investment (ROI) compare to non-digital
advertisements as an example billboards.
Even though email marketing is the most effective
way to marketing techniques, there are some disadvantages. Firstly it may fall
under jurisdiction of local and international spamming laws when they have an
increase in marketing globalization. Secondly, it is usually have problems of
transcription errors, out of date email and false addresses that leads to
undelivered rate. These kinds of problems, business should be aware and know
about it. Last but not least; sometimes email that sends will be blocked by the
spam filters which it will overlapping with other disadvantages. To solve this
kind of problem, business can contact the host server.
Power of Blogging
The last key to the big 3 is about blogging. Most
of the business now uses blog to promote their products and services. This is
because blog is easier and flexible to the marketing weapon for the business.
The advantage of using blog is that blog can link to the marketing solution and
other marketing solution, which have potential to get the customers back to the
business, and these provide the point of sale. However, when we have blog, we
need to maintain it and put a lot of work there. We cannot just make it once
and leave it for several months. We need to provide the latest and up to date
content about the products or services. Aside from that the business should
also use an attractive design and not complicated features. Blog itself can be
linked to other social media but it will be back to the business website and
blog. This allows the viewers to share information and increase in size of the
business. Nonetheless, business should look to the best marketing solutions for
their business. These three solutions can helps with their marketing methods if
they need it.
I have a bad experience with facebook like before, once i like a brand then it started to fill up my timeline that it becomes annoying i decided to unlike it, i think brands that are using fan page need to manage their timing for posting something
ReplyDeleteI agree with iqbal, the brand communication manager need to be proactive. perhaps he/she can refers to our book "the social edge" section for the most appropriate time to post and click during the day, i pretty sure it is chapter 2.
ReplyDelete