3 Social Media Stats That Will Amp Up Your Marketing

Nowadays, there are many business that use social media to promote their products. By doing this, it will automatically increase more than enough with the marketing that means elevate your products or services to other peoples. The fact that we don’t know about social media statistics is for example there are more than 600 peoples own a mobile phones but they don’t own a toothbrush. That’s shocking right where toothbrush actually more important than mobile phone. This time we will discuss about the 3 social media statistics that will elevate the marketers. 

1. Social media and blogs reach 80% of all active US Internet users.

From this statistics it shows that most users try to use social media and blogs for their business purpose. If we don’t use one of the social media and blog, means that we are not conscious about other brands, recognize the likelihood from other business and don’t have intention to build relationship with the customers. However, we could lose to build relationship with others because of one reason that is not contributing in social media or blogging where other competitor does.

Leverage the Stat:

1. Locate your prospects: Perform a social audit to find out where your customers and prospects spend their time online.

2. Secure channels: If you haven’t already done so, secure your place on social media channels and start a blog. Fill out each profile completely to answer the basic questions your audience may have: who are you, what are you about and how can they contact you.

3. Develop a content strategy and content: What themes will you own? What non-promotional content will you share with your audience? Develop engaging, relevant content themes that support your brand.

2. One in every seven minutes spent online is on Facebook.

As we see the first statistic above, there is one social network that most of the people spent nearly all the time, which is Facebook. This is good opportunity for the marketers to build relationship with customers via Facebook as the chances of the numbers people visit your own website is lesser compare to Facebook. It shows that to attract the customers, business should have a high EdgeRank followed by high quality content.

Leverage the Stat: 

1. Post one to two times daily – The half-life of a Facebook post is 18 hours, so limit your posting to one to two times per day. More than that may actually decrease engagement.

2. Include media – Adding a photo and video to posts increases the life of content by 16% and 9% respectively. Always support posts with a photo (or a video, if possible).

3. Encourage sharing – Feature clear calls-to-action on your posts. If you want to expand your social reach, invite your followers to share the content with their friends.

3. 91% of experienced social marketers see improved website traffic due to social media campaigns and 79% are generating more quality leads. 

As we know that social media leads to a huge increase of people to use Internet more. Now many business and individuals try to encourage others for their products or services via social media campaigns. This can be a benefit for them if they use proper resources and research for their marketing in the future.

Leverage the Stat: 

1. Learn from the best: Study the leader in your industry and category. How are they leveraging social to drive growth? Analyze and apply best practices gleaned from studying the category leaders. 

2. Join the conversation: Find discussions that are relevant to your brand and offerings. Publish content that will tap into their passions. Take it from the owner of Foiled Cupcakes, who recruited 94% of her clientele by making connections on Twitter.

3. Interact creatively with your fans and followers: Provide an incentive to sign up for an email newsletter or run a contest asking for photo submissions of customers using your product. Feature winners on your Facebook Cover Photo, website and/or Twitter background.