Social Media Marketing to Close More Deals

The reason is simply because the power of social media. Thanks to thought leaders like Mark Zuckerberg, the owner of Facebook, the whole way that we perceive salespeople and marketing tactics, is changing at a rapid pace. Plus now we have a way to stay connected and engaged with our clients/prospects in a seemingly real way. It’s every salesperson’s goal to be the first person your past clients think of when they are ready to buy your product and services again.

Social is Visual

We are becoming more visually stimulated individuals. We want to look at content with infographics. We want to look at facebook posts with pictures. Every multimedia stimulation will interest us more. 

Is Email Effective?

Email is no longer considered one of the highest influential ways to market. The truth is, that the average email open rate is only 12% daily. Most of it gets directed automatically into the spam bin, and only 7% of direct-mailers actually show a positive ROI.

Even traditional media is becoming less and less influential, only 16% of all TV and Radio marketing campaigns yield a positive ROI. 

Steps to close more deals to social media marketing

Step 1: Listen to your audience.

How do you listen to your audience with out physically talking to them? The best way to listen to your audience, without having to pick up phone and have a conversation with them, or without having to really get to know them better is to stalk them online. Take a look at their Facebook page. Take a look at their Twitter, their LinkedIn page, find out the things that they’re saying. Look at what they interested in, read their posts, look at their pictures and familiarize yourself with their online character. 

This gives you instant ammo to start a conversation that they also want to have. With a little finesse, you will have them telling you what you need to hear in order to close the deal.

Step 2: Connect and engage with your audience.

We all know that it takes seven touches in order to influence an individual and for them to become familiar with you. We also know that people buy from people they know like and trust. With these things in mind the easiest, fastest, and most influential way to accomplish the seven touches you need, can be done easily via social media.

The first touch comes from the prospect seeing your post.

The second touch comes from when they like or comment on your post.

The third touch comes from you by tagging them in your response comment.

The fourth touch is a gimme, everyone likes to see their name written and hear it spoken.

The fifth is when almost all SM sites automatically send an email when you mention them.

The sixth and seventh are when you keep the conversation going by keeping the comments.

Step 3: Question the confession

A true closer is waiting for the prospect to talk about the bad. Many times we are on sales calls and listening but to only the good things. People want to know about the good things, but they always thinking whats the bad thing as well. If things were good, you would not be talking. You poke around and ask the hard questions. The ones that make them uncomfortable and realize they need improvement. Then once they tell you what that pain is, you tell them you can make that pain go away. Easy, simple and a lot less words and energy.