Social media marketing can be a full time job, it may come into a future that major businesses spend more time on their social media campaigns than on all other forms of advertising combined. For examples, side bars ads on Facebook are quickly being usurped in value by 'promoted' posts. For a fee, companies even can make their status updates more gluey on news feeds so that more followers get a chance to see them, but this content still follows the same rules as the regular posts gabble, followers will block it out just like a banner or sidebar ad. So the question is how do you keep engaging with the social media that you use?
Based from an article I read, there are some suggestion for the social media marketer to reduce their time dedicated for social media marketing to 15 minutes a day while still maximizing its effectiveness.
1. Write your post in advance; Its natural if you go to Facebook (for example) to post something or update status but you end up hours by scanning and reading to your friends posts. It is normal and its what social media is for and how we stay connected and informed, but it also may suck hours from our workday, leaving us with an impression that social media marketing taking too much time. We could reduce this time by maximizing our time through write the posts in advance (on the memo or on your handheld). The actual posting time should be taking 5 minutes or less.
2. Dedicate response times; we often feel that comments that is left by social media follower should be responded immediately, but if we are in the middle of a project, constantly switching gears to handle social medias alerts can suck productivity level away fast. Marketers should dedicate times each day that they log in to respond to activity on the pages of medias. By choosing one or two times each day that you log in for 5-15 minutes to respond to the comments, you will reduce the constant checking-in that alert system tempt us to.
3. Creating chain of command; depending on the size of the company, varied people may have different jobs relating to the social media account. If you have a customer service team, they will be likely to be the ones to respond to the comments from the follower about the company either positive or negative comments.
4. Automated system; a program like HootSuite can offer automation and streamlining of social media accounts. By logging into a one master page, it is very possible to organize all of your account at one stop. Although the temptation may be to plug in a week's worth f content and let the computer to do the automated posting it can suck the social out of the process and earn your page a reputation for advertising content instead of engaging to in relevancy. So it got plus side and the minus side of it.
Some good advice.
ReplyDeleteI'd like to add some more advice... most businesses are already spending time dealing with customers in other ways, e.g. sales, customer service, complaint handling, etc. If social media is used correctly, the staff currently dealing with customers can simply shift some of their time onto social media, dealing with the same issues they have always been dealing with. A truly SM-integrated organisation will embed social into many different job roles, rather than have an isolated person manage all communication. Who knows, maybe this will streamline many business functions, and increase customer value at the same time?
Hi Wags, yes, good addition for the advice. I agree with you, it would be more effective in the organisation, but need a good control of the SM, because if too many people posting in SM at the same time, it would be duplicated or clashing one another.
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