Blackberry Messenger as Marketing Tool

Following my last post about the riot started by social media from Blackberry Messenger, I wanted to discover more about the use of BBM (Blackberry Messenger) as a marketing tool. Some says that BBM is only a messenger like MSN and the other messenger application, but this is more likely a social media. People who uses BBM often change their picture, and also their personal message which some often checking each other picture and personal message even though it is not that important.

In this BBM, the users also can create and or join groups of people with same interest or the 'in-group'. Users can meet new people in this so called group and can extend their networks. This is where the marketing playing parts; if this certain user have lots of contact, they can do a free marketing by broadcasting the message to every contacts. This is very effective in Indonesia, because most of the Indonesian use Blackberry device, and they do business by contacting each other from the BBM.

(Example of BBM marketer with 4000 contacts!)

In my own opinion, this is one of the best social media marketing tool because its FREE, what we need to do is just having lots of contacts and join lots of groups to get the audience for the marketing. Sometimes it might be annoying having someone send broadcast marketing message that we don't interest in, but some other time it might be useful if they sells what we need.